Why ADB Uses Storytelling in Knowledge Management
Publication | October 2023
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This brief shows how ADB is engaging audiences through storytelling to better highlight the impact of its work in Asia and the Pacific, share knowledge, and communicate complex ideas in a creative and effective way.
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It explains why it adopted conversational TED-style talks to deliver stories and how these resonate with audiences. It outlines the components of good stories and the importance of making them sound authentic and easy to understand. It analyzes how integrating storytelling into ADB’s communications strategy is helping build trust, share experiences and best practices, and harness knowledge in order to better address the region’s critical challenges.
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