E-Commerce and Its Role during the COVID-19 Pandemic in Indonesia
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This paper analyzes how e-commerce dynamics unfolded during the coronavirus disease (COVID-19) pandemic, using a unique, composite dataset focusing on GoFood merchants on the Gojek Indonesia platform.
It expands the analysis of the platform efficiency contributions into static efficiency and dynamic efficiency perspectives. There are three key findings: online platforms like Gojek offered a novel form of social safety nets for micro, small, and medium-sized enterprises; as the COVID-19 pandemic intensified, market congestion externalities and cannibalization tendencies emerged; and women- and men-owned businesses opted for different crisis-mitigation and coping strategies. This study also demonstrates that the rapid acceleration of digital transformation presents unique research opportunities on distributive justice, external effects, and scale economies.
Contents
- Introduction
- Static vs. Dynamic Efficiency—Theory and Literature Review
- Static vs. Dynamic Efficiency and the Contributions of Digital Platforms to MSMEs During the COVID-19 Pandemic
- Conclusion and Policy Implications
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